Legislative Council member YB Pehin Kapitan Lela Diraja Dato Paduka Goh King Chin yesterday suggested nominating a "promoter", ideally a "superstar" to be featured in a documentary to further promote the culture and uniqueness of our Kingdom of Unexpected Treasures.
The documentary, he said, will be of "international standards", as practised by other countries, and will be aired on "international television channels."
"If we need to attract tourists to Brunei, we must focus on countries in the Asian region such as Japan, Hong Kong, China, Taiwan, Korea and the Middle East. This is because we have direct flights from Brunei to Shanghai, Hong Kong and Dubai," he said.
The appointed member expressed his concern with the B$1.5 million budget allocation for tourism and said the amount alone is "not enough" to promote Brunei internationally.
"Tourism is one source that can generate the country's economy," he said, before adding that Brunei has lots to offer such as a world-class hotel, our pristine forest, unique heritage and abundance of local delicacies.
In response, the Minister of Industry and Primary Resources, YB Pehin Orang Kaya Seri Utama Dato Seri Setia Awg Hj Yahya bin Begawan Mudim Dato Paduka Hj Bakar said that the ministry is already planning to produce such documentary using the remainder of the tourism budget allocation from the current National Development Plan.
The minister further stressed that the Tourism Development Board has already identify the Far East Asian region as one of the goldmines, with the number of tourist arrival from this region already increasing.
Additionally, the minister said the Brunei Tourism Development Board had already nominated marketing representatives in the People's Republic of China and Australia to help boost tourism marketing activities in the region.